More and more customers try to book directly hotel’s website, after choose the hotel in the portals and having analyzed the hotel’s reputation. They finalize the reservation only if the hotel’s website has all the information they need, if it is easy to navigate and the booking engine is fast and secure. Obviously if the parity rate will not be honored, the reservation will be lost.
Hoteliers feel the need to disintermediate but this can not ignor a good reputation.
The hotel has great opportunities to take advantage of his presence on the portals, turning itself from prey to hunter.
Experience can change with HighBookings now.
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