The future of web design is to build fluid devices fit to mobile systems and ipad.
This means that the future be only on smart phones?
No, but mobile phones are incredibile important as more and more people make use of it.
This situation has recently forced programmers to rethink the logics based on fluid widts, adjustable layouts that remain consistent with every type of platform,whether connected to the website by phone, tablet, desktop or by screen, and have the same fluid esperience.
The OTA, aware of this situation, are fast equipping themselves with the latest mobile tecnologie filling the vacuum left by the hotel.
Hotels have an extraordinary opportunity to be accessibile and bookable from all systems, the alternative to be linked with double thread at OTA and see own revenue be eroded by costly commissions.